Ellen Degeneres just like her "competitor" Oprah Winfrey always gives out gifts, freebies etc to his loyal audience whether live or TV audience. It's their way of thanking it's fan and to further promote their TV shows at the same time.
They gave out a lot of free items on the shows: watches, mae-ups, designer clothes, even all clad copper core cookware and other important house appliances. Whew! I hope I can visit their TV shows live one of these days.
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